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Blended whiskey remains at the heart of the global market for Irish whiskey, with Jameson continuing to stand as the category's most recognised and best-selling name. While Irish whiskey production has expanded significantly in recent years, with new distilleries opening across the island, the major historic blending houses still dominate the international market, and Midleton remains the most important single centre of production in Irish whiskey.
The Midleton distillery, home to Jameson as well as a wide range of other Irish whiskeys, demonstrates the integrated Irish approach to blend production. Rather than depending on a large network of separate malt and grain distilleries in the Scottish manner, Irish blends have traditionally utilised different styles of distillate produced within the same broader system, from light grain whiskey to richer pot still and malt components.
Irish blends are still widely recognised for an approachable, smooth and accessible character, and that quality remains a significant part of their global appeal. For many consumers, Jameson serves as an introduction to Irish whiskey. However, the category is more diverse than that summary suggests. Bushmills continues to maintain a dedicated following, while Kilbeggan provides an easy-going and balanced example of the style.
